1) How does the magazine introduce itself?
Mens health is the biggest-selling mens lifestyle magazine ,both in the uk and worldwide.
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It shows that masculinity is still prominent in media and that males still value their masculinity explaining why Mens health has the most male consumers.
3) How do the print statistics for Men's Health compare to GQ and Esquire?
They have a higher print statistics of 995 whereas GQ has 336 and Esquire is last in place with 109.
4) What is the difference between circulation and readership?
Readership is an estimation of how many people read the magazine whereas circulation is the number of copies that have been printed and distributed.
5) What was the circulation of Men's Health in thousands at the time this Media Pack was published? What about the readership for ABC1 men? AB men? [Note: this Media Pack was published in 2016 and some of the figures have fallen since then. Up to date circulation figures can be found at the top of this blog post].
They had a circulation of 120,000 and a readership of nearly 1 million where 64% were ABC1 men and 32% were AB men.
6) How do readers generally interact with the digital version of the magazine?
They are able to access mens health on social media platforms such as facebook and twitter using their portable phones.
7) How many people do Men's Health reach across social media platforms?
Over 1 million overall. On facebook they reach 944k, twitter they reach 285k and instagram they reach 66k.8) What is the audience profile for Men's Health readers?
905k are ABCI, aged 25-44,700k have a degree and 200k earn over 50k.
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Mens health spend 1,1 billion on fashion a year. The philosophy is stylish, contemporary, wearable and individual.
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The average watch collection value is £4,123. It suggests that their consumers must be middle or upper class males who are able to afford watches of these expenses and hyper masculine males who buy the watch as a method of keeping their masculinity intact.
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
73% which suggests that hypermasculinity is not still intact because moisturising is associated with femininity.
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
They are fitness evangelists and early adopters of tech.13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
Urban active(showcases trend for high end performance fashion parallel), synchronised (leads horologists and s a buyer guide for amateurs), epicure( showcases the best food and drink skills for the man interested in cooking from scratch).
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
The men's health audience is quite masculine since they are invested in fitness and consuming expensive watched however there is also an element of felinity since they are large consumers of moisturisers and other products.
15) What additional brand extensions do Men's Health offer?
They have 15,000 entrants across 4 events nationwide , supporting Tv magazine , digital and social campaigns reaching millions.
16) What are the global statistics for Men's Health?
international editions-37,countries published-60, global circulation-4.5m, global readership -26.7m, websites-25, piques 23.7m, social media footprint 19.3m.
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
Their audience are quite spontaneous since they are ready to go on adventures and take on challenges.
18) What audience pleasures are offered by the magazine?
Personal identity because males may see their masculine traits being reflected in Mens health and also surveillance because moisturisers and fitness help with living.
19) What lifestyle and job would you expect the average Men's Health reader to have?
They would have to have a high paying job and be of an upper social class which allows them to pay for expenses to have a luxurious lifestyle.
20) Why do you think Men's Health has managed to (just) remain profitable when many other magazines have struggled due to the rise of digital media?
Mens health has made many sources and have distributed their business successfully by using social media platforms which makes it easier for their consumer to access it so they can be reached virtually and physically giving them a larger audience.
