Thursday, January 23, 2020

representation

1.Representation is the process by which the media presents the ‘real world’ to an audience. The representation of a media texts has a significant impact on audience because it shapes the audiences image of how appropriate the media texts  is for them.

2.The shots of Kate Middleton create a critical representation of her since it portrays her drinking which in  the wrong context can imply that the the duchess has a drinking problem which is inappropriate for a monarchy. However the next image is of her not drinking but rather the wine in her hand and if this picture used it creates a different representation of her where the duchess is seen professional and having self control for not drinking.


3. Representation is a combination of rejections and selection of choices that are aimed to create and ideological meaning. This natural representation of ideological meaning becomes more familiar to the audiences however it hides the true meaning of the ideology. The representation  of the ideology in the media texts is in a structure where the actual ideology is hidden which has a direct effect on the audience and shapes their ideologists which is important in society due to influence being a major factor that drives and shapes the views of an individual.


4.Stuart hall discusses how opppisitonal reading is a when the text is read in the way the producer wants it to be therefore the producer has the dominat upper hand over the audience and can shape the audiences views which relates to the similar concept of representation which creates one dominat  image of itself that has a major impact on audience.


5.The development of technology has resulted in easy access to media which gives more individuals to create a self representation of themselves in  social media which means the influence on audience is now greater than ever.


6.The 2014 World cup , the sun sent a free newspaper to 22 million household in England which represented its own concept of "englishness" by symbolic references - queuing , the sundae roast , Churchill and the Queen. Some audiences challenged this "English" identity by voicing their disagreement on comment pages on how outdated and unrepresentative the "English" identity is.


7. The main actor in the taken trailer seems to be in an abandoned building indicating that this media text may consist of a dangerous and mysterious plot. The character is represented as an aggressive and violent  character since the trailer consists of the main character threatening someone over a phone call. However the backtracking sound makes it seem as if violence is "cool" and instils a negative ideology in the audience.

No comments:

Post a Comment