narrative in advertising

1. Todorovs equilibrium theory can be applied to this media texts because it begins with a balanced narrative where the character is casually strolling in the shop on a phone call but then as the text progresses it switches to the other characters surrounded by chaos who are running around which disrupts the equilibrium. The multi strand narrative can be applied to this text because the incorporation of so man different characters and the focus on each one of them at given shows the audience it from their perspective.Binary opposition can be applied to this texts because all the characters have similar ideas about advertising the advantages of the the Nike brand however hey differ in how and what aspect it helps them in.


2.The advert uses the less known people based on the analytics of their social profile which displayed similarities the characteristics similar to the celebrities in the advert that portrays the idea that regardless of fame and money Nike is part of street culture an that everyone is collective and united.


3.The clothing style of all the characters were quite sporty which reflects Ghent epitome that is expected in a Nike advert. The women characters all had makeup on which reinforces gender stereotypes.



4. The advert portrays London as a street culture centred city that glamorises slang which is quite informal to incorporate in an advert however the art behind the advert is that everyone seems united in London and are not afraid to flaunt their subcultures that some audiences may not approve of which shows that they do not care about opinions and the Nike brands gives them a sense of belonging and comfortabilty where they do not have to be ashamed.


5. This advert would appeal to an audience because a lot of the audience could relate to the advert because it is designed for a young audience and its