Teen Vogue: background reading
Read this Guardian feature from 2017 on Teen Vogue and answer the following questions.
1) What was the article that announced Teen Vogue as a more serious, political website – with 1.3m hits and counting?
Donald Trump gaslighting America.
2) When was the original Teen Vogue magazine launched and what was its original content?
Launched in 2004 as a little sister to US Vogue, Teen Vogue used to focus on the standard cocktail of fashion must-haves and celebrity worship
3) How did editor Elaine Welteroth change Teen Vogue’s approach in 2015?
4) How many stories are published on Teen Vogue a day? What topics do they cover?
This morning’s stories (the team publishes between 50 and 70 a day) present a typically mixed bag of fashion, entertainment and current affairs.
5) What influence did digital director Phillip Picardi have over the editorial direction?
PIcardi’s team watch the latest in the site’s guys read video series, in which young men read sexist comments made by real teachers to girls, to highlight the kind of casual yet systemic sexism that usually flies under the radar.
6) What is Teen Vogue’s audience demographic and what does ‘woke’ refer to?
A slang term, as “a byword for social awareness and audience demographic is 16-24.
7) What issues are most important to Teen Vogue readers?
Stories on cultural appropriation and the new faces of feminism.
8) What does Tavi Gevinson suggest regarding the internet and ‘accountability culture’ with regards to modern audiences? Can you link this to our work on Clay Shirky?
It is in their best interest to subvert expectations of teen girl magazines,”
9) What social and political issues have been covered successfully by Teen Vogue?
Racial activism ,Trump's election and gender activism.
10) What do Teen Vogue readers think of the magazine and website?
Paige says the truthfulness and trust it offers is why she reads it because it brought attention to a lot of important issues that weren’t getting as much attention as they should have: women’s rights, LGBTQ community rights, immigration.
Teen Vogue: Factsheet Part 1
Read Media Factsheet #200 Teen Vogue - Part 1. You can find the Factsheet in our Factsheet archive on the Media Shared drive in school or download it here using your Greenford Google login. Answer the following questions:
1) The Factsheet suggests Teen Vogue has successfully made the transition to an online, social and participatory product. Why? What platforms is it now available on?
It is available on Instagram , Twitter and Facebook and it has made the transition because they post most of their articles online and have a huge social media following.
2) Look at the screenshots and details on pages 3-4 of the Factsheet. What does Teen Vogue offer its audience?
It offers fashion, lifestyle, female empowerment and social activism articles, entertainment and current affairs
3) Who is the typical Teen Vogue reader?
The target audience or typical teen vogue readers are millennials with an interest in popular culture, current affairs and issues of identity and lifestyle.
4) Read the content analysis of the Teen Vogue website on page 5 of the Factsheet. Pick out three key examples of how meanings are created in Teen Vogue and what is communicated to the ?
The use of headline and standfirst with striking images , the combination of news and lifestyle webpage conventions.
5) Finally, look at pages 6-7 focusing on representations. What range of representations can be found in Teen Vogue and what does this suggest regarding Teen Vogue's values and ideologies?
It’ takes a feminist appproach and brings awareness to social problems which are not usually aired in the media.
Teen Vogue textual analysis and example articles
Homepage analysis
Go to the Teen Vogue homepage and answer the following:
1) What website key conventions can you find on the Teen Vogue homepage?
Menu tabs, masthead, Pop out menu ,header image.
2) How does the page design encourage audience engagement?
There are quite bright colours to capture their attention and make it homely so that they feel more welcome to write something in the comment section .
3) Where does advertising appear on the homepage?
Right at the top to capture the audiences attention .
4) What are the items in the top menu bar and what does this tell you about the content of Teen Vogue?
Politics , culture , style , identity, summit
5) How far does the homepage scroll down? How many stories appear on the homepage in total?
Scrolls down quite a but implying that there is so much for audience to learn from and read.
Lifestyle section
Now analyse the Lifestyle section of Teen Vogue (in the Identity section) and answer the following:
1) What are the items in the top menu bar for the Lifestyle section?
Beauty, shopping , prom and shopping .
2) How is the Lifestyle section designed to encouragement audience engagement? Think about page design, images, text and more.
The text is quite large and colourful which gives a welcoming feel and the images are mainly of the teen vogue crew smiling which could evoke confidence in the audience to write a critical comment in the comment section.
3) What do you notice about the way headlines are written in Teen Vogue?
They are quite bold
4) What does the focus on education, university and ‘campus life’ tell you about the Teen Vogue audience demographics and psychographics?
The audience must be 18 to 24 because they are usually uni students .
5) Choose one story featured in the Lifestyle section and explain how reflects the Teen Vogue brand.
Teen vogue seems to be performing activism towards LGBTQ when they incorporate stories about the famous makeup guru James Charles .
Teen Vogue: Five key articles
Read the following five notable Teen Vogue features then answer the questions below.
1) What do you notice about the content and style of these articles? What do they have in common?
They all bring awareness to the social crisis that is occurring and challenge the media and status quo.
2) How do the articles use narrative to engage the reader? Try and apply narrative theory here if possible - what makes the reader want to click or read more?
They incorporate famous celebrities that the target audience can relate to .
3) Pick a quote from each article that illustrates the political, 'woke' ideology of Teen Vogue and paste it here.
4) What effect on the audience are these articles hoping to achieve?
To inform the audience about social issues which don’t gain coverage in the media .
5) How do these article reflect the values and ideologies of the modern Teen Vogue?
They incorporate the feminism approach and incorporate modern fashion trends and celebs they can relate to .
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