Friday, November 22, 2019

audience theory 2

1. I think the media plays a big part in shaping the views and ideas of different people. When the media normalises violence, such as drill songs and advertsises knives violence is being 'glorified' which creates a big impact on the audience.Drug dealers and drill rappers often glance their money and success in that industry on apps such as instagram which creates idealistic views that violence and rebellion is an easy way to be successful and proceed to follow it. The media also pardons a lot of white school shooters and label them as 'mentally disturbed' and don't proceed to punish them for their crimes which encourages other children to do it knowingly that they won't have to face consequences.

2. In this digital age the access to media is really easy making influence a big threat. Many people look up to the Kardashians infatuatedlifestyle and therefore copy their image by getting plastic surgery or changing their syleof clothing to appeal to the 'norms' of society and fit into the ideal image of what a female should look like which is created by influencers and models. Many influencers have partnerships or collabs with companies such as Amber Rose gills who recently did a club with Misspap and has influenced thousands of fans to purchase their clothing collection not because their necessarily adore the clothing but more to do with the fact thats she was advertising it.

3. IN 1999 there was a moral panic that the world would end since a new millennium was starting. People believed it really quickly and went to the extent of preparing for her death. Many claims similar to this have rised again but people dont believe it anymore and have learnt to not believe everything they see on the internet. In 2001, the event of 9\11 created a lot of controversy amongst society as a whole. It led to the uprising of Islamophobia which caused a lot of conflict and lead to racial attacks and slander. This chain of Islamophobia continues until today portraying how some views are not dependent on just the media anymore.

5. I think the certain content on the media should be regulated and restricted based on how influential young teenagers are and how negative content can shape their future. Different age groups should not be exposed to certain content for example older age groups shouldn't be exposed to content that is meant for teenagers because it can create conflict within a parent and child and young teenagers shouldn't be exposed to certain media due to of how weak their capacity to be influenced is.

6.Heavy internet use is becoming more of a problem since its affection how we interact in society as a whole. The media creates a facade by showing what they want to create a certain image of a social group and not show the good side to it.By doing this , they audience will interpret that this specific social group should be feared and act towards them accordingly. This includes bullying in school or isolation which has an affect on those individuals who are hurt due to the portrayal of them in the media. Many people who watch Shane Dawson conspiracy theories also become fearful of many things just based on his claims but because of his videos are set up it is more believable. It's just a alternative method of making profits in the industry although the audience do not realise this factor.


Fact sheet
1.I dont watch violent video games and i am not violent in real life because i am a pacifist .
2.The advert of McDonald advertising their merchandise of food which encourages me to go buy it.
3.I watched a documentary based on the poverty in Africa which has drawn my attention of the coverage of these issues in media that is structured in a particular way to make people unaware of this issue.

2.direct effect theories
indirect effect theories
diffusion theory
pluralist approach

3. The Columbine high school shootings.
4.It was a school shooting and bombing that killed 12 students and 1 teacher.
5.The license for guns and making it easier to get them and the isolation of certain teenagers that make them resort to these measures.
6.Through repetition ideas attitudes and values are normalised and people become desentisied to negative representations.
7.They are quite general and created a certain way so audience can understand it.
8.It makes simplified judgements.
9.Love thy neighbour is controversial because its based on old school socialist thoughts and does not refer to the racial attitudes towards each other in society.
10.the dominant reading
o an acceptance of the intended meaning
• a negotiated reading
o a broad acceptance of the intended meaning but with
some personal modification
• an oppositional reading
o an understanding of the intended meaning but a rejection of it in favour of one created by the individual.
.




pluralist approach


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