industries ownership and control.

1.Name of media conglomerate- The Walt Disney app.
conglomerate ownership - film, studios, Marvel, Pixar, 20th century fox, blue sky studios ,Disney media park , ESPN, National geography
Vertical integration-marvel and pixar   
horizontal integration-ESPN , national and geographic partner.
Synergy- star wars film franchise
diversification- Disney parks and pvr technology.

2.Media conglomerates should be banned by the government due to their dominance and over taking of other small business who have potential to become successful.This overtaking of small business result in low profits since the small business have to give a percentage of the profits to media conglomerates.However, on the other hand media conglomerates benefit small business by funding them with resources that may help them in selling their products. Media conglomerates are usually successful and therefore can advertise the small business products which is beneficial because it can give them more customers and attention which on the whole increases their profits.


MEDIA MAGAZINE READING AND QUESTIONS

1.In the production process the media products desired by the audience are made and also need to take in the interest and preferences of the target audience. In the promotion process the producers have to advertise their media products and research their target audiences to identify methods of advertising that will reach them.In  the distribution process , the producers have to use accurate methods to make sure that the products are easily accessible to the audience.
2.Licence fee , public service, sales of music, fees paid by advertisers,programme sponsorship and income from subscriptions
3.One example of a media model company is Marvel who are well known for being associated with the genre of action and superheros. Although consisting of a lot of violence , it has an emotional aspect to it where there are idealistic views showed throughout their films of the weak needing protection. Marvel sticks to their one genre therefore it is clear what will occur in the film and fulfils the expectation of the audience. Another example of a media model company is Hollywood. Hollywood feared losing their audience to television and therefore opened multiple cinemas and created VHS making Hollywood films more accessible to the audience.Another example of a media model company is Spotify which created an online music service so their audience can download music for free with the burden of tolerating adverts and alternatively could pay for Spotify and can listen to music without adverts.
4.The movie industry has invested enormous sums of money into 3D movies, BBC is reconsidering funding structure due increase on now on demand viewings , some online newspapers require the audience to subscribe to access them and advertisers find it hard to access audiences through traditional media therefore have to use social media mining.
5.Amazon, Facebook, google and yahoo.
6.I do agree with this view because traditional media institutions are losing customers due to the reformation of technology and the advancement of it. Therefore they have to resort to different measures such as social media mining to advertise their products which conflicts with their usual methods of promotion and may not be as good at it due to their inexperience and lack of knowledge of the modern world of technology.
7.Vertical integration is beneficial for companies since expanding in the same branch of media will help the company succeed in their profits since they are experienced and have the resources and knowledge to advertise it. Diversification on the other hand, allows media companies to explore within different categories and gives them access to many other companies consisting of other categories.
8.I think in the future audiences will be submissive to media conglomerates since most audiences do not necessarily like the product but prior to their advertisements their products become a trend and audiences follow the crowd. Some media products manipulate audiences and make them loyal to their products therefore if their product is not up to good standards the audience will still buy it giving the media conglomerates more profit.