collective identity

1.Who are you - Everyone constructs an image to communicate their identity.
I think therefore i am -Identity was constructed due to other aspects of our life such as gender, class and religion.
From citizen to consumer-This consumer boom was based on convincing
people that it was no longer enough simply to
buy what you needed to survive.
The rise of individual-In the 20th century ruse of individualism where people wanted to express their differences and uniqueness.
branding and lifestyle- In 70s, there was a rise in branding where advertises would rather sell the personality rather than product.

2. The three brands im happy to be associated with is apple, Nike and Adidas. Apple is quite classy and professional which matches well with my identity. Nike and Adidas on the other hand give me a sense of individuality with its rare designs that shows the creative side to me.

3. I agree with this statement because media only portrays the clothes and electronics that are the best in style and repetitively advertise the same products to normalise these products to the audience and form into a trend that everyone else follow. For example phones are not particularly the best in quality but are still advertised  due to the popularity of the brand and how stylish the phone looks.

4.Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutuable.

5.Social  is not an accurate representation of me because i post quite controversial quotes which i don really agree with but i post it to hop on the trend.

6. I dont agree with social mining because it invades privacy and some people may not want companies having knowledge of the websites they visit.


TASK 2

1. - Audiences use media help to construct their identities.
-mass media offers a more diverse range representations
-Audiences are conscious of the messages media is promoting.
-identity today is seen as more fluid and transformable.
-masculinity is in crisis because women are told by mainstream media that they can be anything they want but there is no indication to men.


TASK 3

1.It is an identity where a group of people collectively share the same values, beliefs and traditions based on the world around them such as the British citizen all having a collective British belief that there should be democracy and freedom in the press. However, the media on the other hand represents a sense of individualism to appease the audience although collective identity is glamorised in society.

2.A traditional British breakfast is sausage, beans and eggs . Britain is also known for its red buses and black taxi cabs . These traditions are constantly exhibited in the media which normalised it and constructed a part of British citizens identity.

3.His toys are of his youth and are targeted at demographic 30 year old males and this target at an older audience instils in a sense of nostalgia due to the incorporation of the past life which was much simpler.
 .
4. Technology has enabled enabled people to actively engage
with the content of the culture around them and then go on to use
it as resources for their own cultural productions

5.there is a shift from a ‘sit-back-and-be-told culture’ to a ‘making and-
doing culture’, and that harnessing creativity in both the
internet and in other everyday creative activities will play a role in
changing how a collective identity is created.

6.Henry Jenkins theory states that  social groups which share similar intellectual resources and patterns of making meaning.In the shaund of dead Facebook group a fan made it to inform all the other fans of the new word she found to share and support the identity created with it.